Business Case Study: Critical.
Climate change and plastics pollution are the defining challenges of our generation. In Aotearoa NZ, we import over 400K tonnes of new plastics, and send into landfill up to 330K tonnes of used plastics every year. Meanwhile 11% of global carbon emissions are from the production of building materials.
At Critical. we are building both the products and the technology platform to transform plastic waste into beautiful, low carbon and endlessly recyclable materials to empower the next generation of buildings that would make our mokopuna proud.
Cleanstone from Critical is a stunning, sustainable, 100% recycled plastic panel that can elevate your next project.
Made in Aotearoa from 100% reclaimed NZ plastic waste, our panels come in a variety of pre-designed or custom colours and finishes, so you can realise your design vision and create a space that is truly unique.
And, at the end of their life, we buy them back to recycle into new Cleanstone over and over again.
Rui Peng
Co-founder/ Chief Executive
Rui co-founded Critical. with the goal of building an enduring company that exists to manaaki (care for) people and land. As an architect by training he obsesses over making great products and cares deeply about the creative process designers often embark on to realise their projects.
